The Founder Manual
A playbook for startup founders filled with actionable insights to help you solve common early-stage challenges.
Who is this playbook for?
Early-stage technology startup founders who want quick, actionable guidance on running their business. Some of the topics included in the playbook are:
- Finding market validation
- Hiring technical talent for your company (contract, full-time, CTO, etc.)
- Building your product & analytics stack
- Protecting your time and addressing self-doubt
- Building the foundation for founder-led sales
- Legal: when do you need to hire a lawyer? What can you manage with online templates?
- Accounting & banking: When to get an accountant? Which bank to use?
Why The Founder Manual?
Save time & money
Get timely guidance without spending tons of money on consultants and sifting through hours of videos and websites just to get a few insights.
Get a quick start
Save time with access to templates for setting up product analytics, user interviews, assessing technical talent, and much more.
Recommendations
Save time researching solutions. with free and low-cost recommendations for setting up product analytics, incorporating your company, and more.
Note: I’m not affiliated with any solutions. I’ve just found them valuable.
About me
Hi there, I’m Alex! I co-founded and operated a bootstrapped EdTech company for a decade as CEO until its exit in 2024. I’ve also worked with several early stage startups as a fractional CTO and product manager.
I created The Founder Manual because it’s a resource I wish I had as a founder. I understand the challenge of getting advice from all directions while operating on a limited budget. I learned how to run my company very lean and found the advice relevant to early stage companies by talking to enough people and sifting through enough online material.
I often pay it forward by mentoring and providing adhoc support to founders. This playbook is another way for me to pay it forward.
Subscribe today
All plans include:
- Full access to the playbook, including 50+ resources and templates
- Regular updates to the playbook
- Access to exclusive blog posts with guidance on running a company
- A 30-minute consultation to discuss anything you need
Monthly
Annual (save 20%)
We’re developing a platform to access the playbook. In the meantime, you’ll receive a PDF version.
You can cancel your subscription at any time.